Table of Contents:
Introduction:
Hello everyone! In this blog post we are going to see Google Ads Bidding Types and different types of strategies in bidding all these things we are going to see in this blog post. If you consider Google Ads this top is very important. Because if you are running an ad for your business, if you need to make it profitable from that, then you should know about these bidding strategies to make use of this path correctly. If you know this strategy you can gain a high number of clicks for less price. If you see about Google Ads Bidding, there are totally 6 different types to know:
- Target CPA
- Target ROAS
- Maximize Clicks
- Maximize Conversations
- Target Impression Share
- Manual CPC & Enhanced CPC.
If you know about all these 6 strategies then you can easily understand the sub bidding types. So, we are going to see these 6 types in more detail.
Target CPA:
First entering this topic, we need to know about What is CPA? – CPA is nothing but it is Cost-Per- Action. If you choose this type and run the campaign in Google Ads. For what goals you are running this campaign you can convert it to the business conversion. If you get each conversion you can set up your manual price for that. For Example: If you are going to run a Lead Generation Campaign, if the user is signed in the data and submitting (Providing you the conversion) then you need to pay for each submission manually. This is Called as the Cost Per Conversion.
For another Example: If you are using an E-commerce website and you are running a Google Ads based on Target CPA, For each sales happening you can enter the manual price for each sales in your website. This Target CPA is a very good option to generate the leads for our business. If you are looking for the maximum type of conversion then you can use this method it will be very helpful.
This method will be suitable for one set of business holders. If you want to run this campaign for maximizing clicks or impressions it cannot be suitable. If you are running for the sales, then this campaign is very helpful to get the conversion. Now you might have understood what Target CPA is.
Target ROAS:
ROAS is nothing but (Return on Ads Spent). In everyone’s mind the first question that arises is “Where do you want to use this Google Ads bidding strategy?” For Example: If your product value is 1000 rupees and you can maximum afford only 100 rupees for running the ads for that product, then you can choose this Google Ads bidding type. So, in your website if a sale is happening for 1000 rupees, then Google Ads will take only 100 rupees from that. By using this ROAS Google Ads bidding you can set your Target
For another Good example: If you set a Target ROAS of 300%, you want to generate 300 rupees in revenue for every 100 rupees spent on advertising. In this type of Google Ads bidding, you need to mainly learn about how much you can spend on the ads for your product based upon the value of the product. By using this ROAS method we can generate more money with your budget.
Maximize Clicks:
This maximizes dicks strategy you can use for your website. If you want to get website traffic, you can use this Maximize dick strategy to achieve it. So, by using this Google Ads bidding strategy, how much relevant audience you want for your website can be given by Google and they will charge depending on the traffic generated for the website. By choosing this option, Google will automatically choose the bidding price for this. Based on the location your keyword prices will be changing
For Example: In India, the keyword price can be 20 rupees, In some other countries the price can be either 30 to 40 rupees depending on the location. This cannot be predicted by anyone. In this situation, Google will automatically modify your Google Ads bidding price to generate high traffic for your website. This maximizes dicks bidding campaign helps you to get more traffic to your website for your budget. Note: If you are expecting for conversion or leads don’t use this Maximize clicks strategy.
Maximize Conversion:
This maximizes conversion you can use for maximizing your conversion through this ad campaign, You need to set your daily budget rate, so that google will automatically optimize the setting for this ad campaign. Depending upon the location and devices the price range will be changing. By using this maximize conversion bidding, Google Ads handle the bidding optimization to reach your goal. Google will only handle your Google Ads bidding conversion. So that it can help you to get more sales, leads, or other desired actions for your budget. Now you have understood what maximizes conversion.
Target Impression Share:
By using this Target Impression Share you can set the ad impression target percentage. For example: If you set a target impression share of 50%, you want your ad to be shown 50% of the time that ads are shown in the ad auction for your keywords. This type of ad campaign is useful for the person who wants a good visibility or promotion for their brand or product. It is a good option, if you want to focus on maximum visibility and exposure for your ads, rather than on maximizing clicks or conversion. Note: This type cannot be used in Sales or Conversion.
Manual CPC & Enhanced CPC:
Manual CPC: CPC is nothing, but it is Cost Per Click In Google Ads the most highly used strategy is Manual CPC or Enhanced CPC because only here we can quote our keyword price. For example: if you use an ad campaign for 20 keywords, you can give individual cost per dicks for all the 20 keywords. Completely you will have the control in your hand for the Google Ads Bidding process. Google Ads will use your bid to determine whether or not to show your ad in the ad auction.
Enhanced CPC: This CPC is the same as manual CPC. Google will automatically modify some adjustments in the manual bids with the help of machine learning to increase conversions and maximize your ad’s performance. By doing this you can get a good performance.
Now we will see where all these things will be displayed in the Google Ad account.
Step:1 – Open Google Chrome and Search “Google Ads“
Step:2 – Open the Google Ads, before that you need to sign in your Google Ads.
Step:3 – Click “New Campaign”. Now we need to choose the objectives. For example: I am clicking on the “Website Traffic”
Step:4 – In campaign type click on “Search”
Step:5 – Since it is a Search campaign you need to provide your website URL in this. Leave the campaign name default (If you want to change you can make a change on that”
Step:6 – Click “Continue”
Step:7 – You will be redirected to the Google Ads bidding page. In the drop-downs you will have many options. If you select here clicks. It will direct you to the maximize bidding type. If you want to choose a manual CPC, you just need to check-in that box. You can control each cost by providing the manual CPC. If you un-check the box it will go to the maximize bidding type. This is only for the maximize Google Ads bidding type, it can be differ for the different bidding types.
In future blog post we will cover some related topic regarding this bidding.
Conclusion:
Thank you for spending your time reading this blog post. Hope you might have got some knowledge on different Google Ads Bidding on many types. Do check out our blog post which will be helpful for you to improve your business. Thank you! Have a nice day!